# The Founder Ad That Sold Me a Potato Subscription

> A crisps brand founder ad so personal it cannot be copied. Why generic founder ads fail and how to leverage your story, situation and surroundings instead.

- Author: Tatsuki Thomas (https://tatsukithomas.com/)
- Published: 2026-06-02
- Canonical: https://coldangles.com/blog/the-founder-ad-that-sold-me-a-potato/

If you've been to the pub with me...

You'll know I bloody love crisps.

And I recently saw the best ad selling some bloody good looking crisps.

So good that I've just started my first paid subscription for thinly sliced fried potatoes in a bag.

(I'll share the link to the ad in a sec)

It's like a founder ad but it doesn't feature the founder in it.

I love it because it's near impossible to copy.

And the issue I see with a lot of founder ads is they're hella generic.

They just copy what they've seen other brands do.

There's no edge. Nothing unique to it.

They miss the whole point.

A good founder ad should be so personal no one can copy it.

The key is finding a unique part of your story, situation, skills or surroundings to leverage.

In this case the founder leveraged her situation and surroundings.

**Situation:** Doesn't have 1.5k to pay an influencer to promote her product

**Surroundings:** Having her 91 year old grandad nearby who's happy to be filmed on camera.

You can click below to watch the ad:

**[-> Watch on X](https://x.com/sinacrisps/status/2056446132536975564)**

**[-> Watch on IG](https://www.instagram.com/p/DYfSqtOCrVU/)**

Happy snacking,

Tatsuki

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