3 Biggest Marketing Mistakes E-commerce Brands Make
A $100M e-commerce operator's three biggest marketing mistakes: spreading too thin, majoring in the minors, and misusing your front-end product.
On a call in my mentorship group this evening, I asked a guy who's done $100M in e-commerce sales and built an 8-figure e-commerce brand in 3 years:
"What's the biggest mistake 7 to 8 figure ecom companies make with their marketing?"
His reply.
Mistake 1: Trying to Do Too Many Things
All you need to hit $10M are 1 to 2 strong channels, i.e. Facebook and Google Ads.
Try to do everything and you fail to do anything.
Mistake 2: Majoring in the Minors
Focusing on the tiny details instead of the big needle movers.
"People who look into biohacking before getting enough sleep."
Mistake 3: Not Using a Front-End Product Properly
Companies get too caught up with maximising Return-On-Ad-Spend with their main front-end product. Instead, they should be aiming for break even, or even sometimes a loss, and making the money on the 2nd or 3rd sale on the back-end instead.
Whoever can spend the most, wins.
Have a cracking weekend,
Tats