The Cold Angles Blog
Golden nuggets to scale your brand's ad spend to 6-figures a month profitably using Meta, Google and X.
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Why Your Meta Ads Look Great But Your Bank Account Doesn't
The Meta algorithm is a robot dog that fetches the cheapest conversion it can find, usually a sale you'd have made anyway. Here's how to add guardrails.
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Why My Emails Now Live Here Too
Cold Angles now publishes my best emails as blog posts. Here is what this blog is, who it is for, and what you can steal from it for your own ads.
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The Founder Ad That Sold Me a Potato Subscription
A crisps brand founder ad so personal it cannot be copied. Why generic founder ads fail and how to leverage your story, situation and surroundings instead.
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My Mentor Called My Business a Mess. He Was Right.
The call that made me quit four directions and go all-in on B2C paid ads. Why half-in is all-out, and what focus did for my client results and pricing.
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The Winning Ad Format of 2026
A simple ad format crushing it for every brand I make it for: take your winning script, turn it into a song with AI, overlay Pixar-style animation B-roll.
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The Secret to Finding Winning Ads
The exact system I use to find winning Meta ad angles: search theory borrowed from the US Navy, plus Google's 70-20-10 rule for splitting your ad budget.
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Leonardo da Vinci's Persuasion-Dripping Cold Email
Leonardo da Vinci's letter to the Duke of Milan is a masterclass in copywriting bullets and handling objections, 500 years before modern marketing.
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3 Biggest Marketing Mistakes E-commerce Brands Make
A $100M e-commerce operator's three biggest marketing mistakes: spreading too thin, majoring in the minors, and misusing your front-end product.
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Brad Pitt's $225,000 Sales Technique
Two hidden sales lessons from a scene in Moneyball: show real conviction by putting your skin in the game, and make the prospect feel the cost of not buying.
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The Only 3 Hook Frameworks You'll Ever Need
Three copywriting frameworks the best marketers have used for decades: Problem-Agitate-Solution, Attention-Interest-Desire-Action, and Before-After-Bridge.
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6 Pillars of a Magnetic Hook
The six things that make a hook impossible to scroll past: a cliffhanger, specificity, credibility, a poked pain, minimised effort, and punchy clarity.