Posts Tagged "copywriting"
Everything from the Cold Angles blog on copywriting. Angles, hooks and cold traffic lessons from the desk of Tatsuki Thomas.
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Leonardo da Vinci's Persuasion-Dripping Cold Email
Leonardo da Vinci's letter to the Duke of Milan is a masterclass in copywriting bullets and handling objections, 500 years before modern marketing.
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Brad Pitt's $225,000 Sales Technique
Two hidden sales lessons from a scene in Moneyball: show real conviction by putting your skin in the game, and make the prospect feel the cost of not buying.
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The Only 3 Hook Frameworks You'll Ever Need
Three copywriting frameworks the best marketers have used for decades: Problem-Agitate-Solution, Attention-Interest-Desire-Action, and Before-After-Bridge.
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6 Pillars of a Magnetic Hook
The six things that make a hook impossible to scroll past: a cliffhanger, specificity, credibility, a poked pain, minimised effort, and punchy clarity.