The Founder Ad That Sold Me a Potato Subscription
A crisps brand founder ad so personal it cannot be copied. Why generic founder ads fail and how to leverage your story, situation and surroundings instead.
If you've been to the pub with me...
You'll know I bloody love crisps.
And I recently saw the best ad selling some bloody good looking crisps.
So good that I've just started my first paid subscription for thinly sliced fried potatoes in a bag.
(I'll share the link to the ad in a sec)
It's like a founder ad but it doesn't feature the founder in it.
I love it because it's near impossible to copy.
And the issue I see with a lot of founder ads is they're hella generic.
They just copy what they've seen other brands do.
There's no edge. Nothing unique to it.
They miss the whole point.
A good founder ad should be so personal no one can copy it.
The key is finding a unique part of your story, situation, skills or surroundings to leverage.
In this case the founder leveraged her situation and surroundings.
Situation: Doesn't have 1.5k to pay an influencer to promote her product
Surroundings: Having her 91 year old grandad nearby who's happy to be filmed on camera.
You can click below to watch the ad:
Happy snacking,
Tatsuki